Songhua Hu

Songhua Hu胡松华

Crowdsourced Data Mining, Spatiotemporal AI, Network Science, Transportation Planning群智数据挖掘、时空人工智能、网络科学、交通规划

Mobility as a service (MaaS) and shared mobility出行即服务（MaaS）与共享出行

I have extensive research experience in shared and smart mobility. I have investigated various shared mobility programs to provide empirical evidence on how to promote their efficiency, how to allocate incentives to prevent user turnover, and how to encourage multi-modal integration. After joining University of Maryland, I am the technical leader of the first-in-the-nation MaaS APP “incenTrip” project, funded by USDOE and USDOT, to provide green travel options and personalized incentives for real-world travelers.

我在共享出行与智慧出行方面有丰富的研究经验， 系统研究过多类共享出行项目，为如何提升其运营效率、如何投放激励以降低用户流失、 以及如何促进多方式联运提供了实证依据。 加入马里兰大学后，我担任全美首个 MaaS 应用 “incenTrip” 项目的技术负责人； 该项目由美国能源部与美国交通部资助，为真实出行者提供绿色出行方案与个性化激励。

Journals期刊论文

  1. Hu, Songhua, Mingyang Chen, Yuan Jiang, Wei Sun, and Chenfeng Xiong. “Examining factors associated with bike-and-ride (BnR) activities around metro stations in large-scale dockless bikesharing systems.” Journal of Transport Geography 98 (2022): 103271.
  2. Hu, Songhua, Peng Chen, and Xiaohong Chen. “Do personalized economic incentives work in promoting shared mobility? Examining customer churn using a time-varying Cox model.” Transportation Research Part C: Emerging Technologies 128 (2021): 103224.
  3. Wang, Tao, Songhua Hu*, and Yuan Jiang. “Predicting shared-car use and examining nonlinear effects using gradient boosting regression trees.” International Journal of Sustainable Transportation 15, no. 12 (2020): 893-907.
  4. Hu, Songhua, Kun Xie, Xiaonian Shan, Hangfei Lin, and Xiaohong Chen. “Modeling usage frequencies and vehicle preferences in a large-scale electric vehicle sharing system.” IEEE Intelligent Transportation Systems Magazine ( 2020): 1-10.
  5. Hu, Songhua, Peng Chen, Feifei Xin, and Chi Xie. “Exploring the effect of battery capacity on electric vehicle sharing programs using a simulation approach.” Transportation Research Part D: Transport and Environment 77 (2019): 164-177.
  6. Hu, Songhua, Peng Chen, Hangfei Lin, Chi Xie, and Xiaohong Chen. “Promoting carsharing attractiveness and efficiency: An exploratory analysis.” Transportation Research Part D: Transport and Environment 65 (2018): 229-243.

Conferences会议论文

  1. Jing, Yi, Songhua Hu, and Hangfei Lin. Joint Analysis of Scooter Sharing and Bikesharing Usage: A Structural Equation Modeling Approach, Transportation Research Board 100th Annual Meeting (2021), Washington DC.
  2. Hu, Songhua, Hangfei Lin, Kun Xie, Xiaohong Chen, and Hongjie Shi. Modeling users’ vehicles selection behavior in urban carsharing program, The 21st IEEE International Conference on Intelligent Transportation Systems (2018).